How to Use These Templates
- Copy a template from above using the Copy button.
- Customise placeholders: replace [Name] with your customer's name, [Product] with the actual item, [Amount] with the price, etc.
- Save as Quick Reply in WhatsApp Business: Settings → Business tools → Quick Replies → Add. Assign a shortcut like /order or /payment.
- For broadcast at scale, use WhatsApp Business app's Broadcast feature (max 256 recipients per broadcast) or upgrade to Cloud API for unlimited.
Frequently Asked Questions
Are these WhatsApp message templates free to use?
Yes — all 50+ templates are free for personal and commercial use by Indian sellers. Customise the bracketed placeholders ([Name], [Product], [Link], etc.) with your own values. No attribution needed. Best-suited for WhatsApp Business app users; for Cloud API broadcasts, the templates need to be submitted to Meta for approval first.
What's the difference between WhatsApp Business templates and Cloud API templates?
WhatsApp Business app templates are reusable text snippets you save in 'Quick Replies' (up to 50 free, copy-paste manually). WhatsApp Cloud API templates are pre-approved message formats Meta certifies for promotional broadcasts at scale (₹0.30-1.40/message). Cloud API is for high-volume sellers (10,000+ broadcasts/month). For small sellers under 1000 messages/day, the Business app + manual copy-paste is sufficient.
How do I save WhatsApp Business Quick Reply templates?
Open WhatsApp Business → tap Settings → Business tools → Quick Replies → Add. Use a shortcut like '/order' or '/payment' that triggers the full template when typed in any chat. You can save up to 50 quick replies. For more than 50 templates, use the copy-paste approach from this page.
What characters / formatting work in WhatsApp templates?
WhatsApp supports: *bold*, _italic_, ~strikethrough~, ```monospace```, line breaks (Enter), and emojis. Avoid: HTML tags (won't render), colours (not supported), images embedded in text (use separate image messages). Pre-filled message via wa.me link supports newlines via %0A URL encoding.
Can I use these for Meta-approved Cloud API broadcasts?
These are starting points. For Cloud API, you must submit each template via Meta Business Manager → Message Templates → Create. Meta reviews each within 24 hours. Use placeholders like {{1}}, {{2}} (Meta's syntax) instead of [Name], [Product]. Templates with ALL CAPS, excessive emojis, or sales-y language often get rejected — keep tone informative.
What's the best WhatsApp template length?
120-180 characters (25-35 words) for highest read-through. Most templates here are slightly longer (200-400 chars) because they're for personal/quick-reply use where length is forgiving. For Meta-approved broadcasts, keep under 200 characters — both for Meta approval and customer engagement.
How often should I send promotional messages?
Maximum 2-3 promotional messages per week per customer. WhatsApp aggressively bans accounts that spam — even 5-10 messages a day to active customers can trigger suspension. Best practice: weekly broadcast on Tuesday/Thursday 11 AM or 7 PM, plus festive 1-off broadcasts. Always include 'Reply STOP to opt out' in broadcasts.